Communication Associate

1. Social Media Management & Execution

• Manage daily posting across LinkedIn, Instagram, X, and YouTube.
• Maintain and execute the quarterly and monthly social media calendar.
• Develop briefs for design and ensure timely deliverables.
• Write and adapt copy for different platforms and audiences.
• Support campaigns for events, publications, partnerships, and impact stories.
• Work with cross-functional teams to ensure centre-wide work is visible.
• Proactively propose ideas to grow audience engagement and reach.
• Monitor platforms for trends and communication opportunities.
• Track CMHLP and sector peers to generate monthly competitive dashboards.
• Conduct QC on all posts to ensure accuracy and clarity.

Strategy and Planning

• Develop and implement a comprehensive social media strategy aligned with CMHLP goals and values.
• Plan and execute promotional campaigns for events, initiatives, and research outputs.
• Create and manage paid campaigns for specific initiatives as and when needed.

Content Development and Dissemination

• Develop and implement social media guidelines in collaboration with the team.
• Maintain a social media schedule and content calendar.
• Work with the design team to curate, create, and publish engaging content across formats (copy, images, videos, etc.).

Community Engagement

• Respond to comments, messages, and queries across channels.
• Support community-building with relevant partners, networks, and stakeholders.
• Identify and engage potential collaborators across online platforms.

Monitoring and Analysis

• Monitor trends, conversations, and relevant online discourse.
• Analyse performance metrics and produce insights for improvement.
• Stay updated on platform tools, trends, and best practices.

2. Newsletter Development & Management

• Draft, edit, and coordinate content for monthly/quarterly newsletters.
• Work closely with Communication lead and project team to curate the content.
• Manage scheduling, approvals, and formatting for dispatch.
• Track and report metrics including open rates, CTR, subscriber growth, and engagement.
• Proficiency in Mailchimp to schedule and execute campaigns.

3. Publications & Blog Writing

• Draft and edit SEO-aligned blogs and thought leadership pieces.
• Coordinate inputs from program teams.

• A Bachelor’s degree in Communications, Media Studies, Journalism, English, Marketing, Public Relations, Social Sciences, or a related field.
• A Master’s degree in Communications, Media Studies, Development Studies, Public Policy, Social Work, or a related discipline is desirable but not mandatory.
• Additional certifications or short courses in digital marketing, social media management, content writing, SEO, or analytics will be an advantage.

• Experience managing social media platforms (minimum 3 years).
• Experience managing email newsletters (Mailchimp preferred).
• Experience in building presentations and dashboards.
• Competent in managing Zoom/webinar platforms.
• Strong English writing, editing, and proofing skills (Hindi/regional language is a plus).

(KPIs can be integrated into appraisal frameworks)

• Timely delivery of content and campaigns.
• Achievement of social media posting targets.
• Newsletter performance (open rate, CTR, subscriber growth, engagement).
• Increased visibility metrics (impressions, reach, engagement, traffic).
• Consistent writing outputs of blogs and knowledge pieces.
• Effective cross-team coordination and reduced follow-ups.
• Quality and accuracy of written outputs.
• Reliable documentation and workflow management.
• Timely communication and accountability.

• Strong writing and editing abilities.
• Understanding of social media platforms and analytics.
• Ability to manage timelines and workflows.
• Ability to coordinate with design and research teams.
• Attention to detail and quality control.
• Ability to interpret data and insights.

• Reports to: Communication Lead
• Works with: Design Team and Program Teams